Anushka Sharma has joined hands with Discovery to promote a global awareness movement to save tigers from extinction. Anushka will promote Project C.A.T: Conserving Acres for Tigers, aimed at raising awareness to preserve the habitat of the declining numbers of the wild tiger. Discovery has collaborated with World Wildlife Fund (WWF) for Project C.A.T.
Anushka, who was recognised as PETA’s person of the year 2017 , is well poised to front this social service campaign on tiger conservation. She recently announced her dream project of building an animal shelter. “Tigers — the glorious wild cats are in real danger of getting extinct and they need our help. As a large predator, tigers are an umbrella specie and play a critical role in ensuring that the delicate ecological balance in the wild is maintained,” said, Anushka.
“The current situation is a sad reflection of us as human beings. All of us need to reflect how we can contribute to make the world a better place to live and ensure that our future generations too can experience this magnificent creature. I just cannot fathom this world without them,” she added.
“More humane than you think, you could say, almost human, like us,” signs off Anushka in the powerful video. Promo Link https://youtu.be/0QBWCl6qn2g
“Tigers are a revered specie and it is disturbing to know that their population has shrunk 96 per cent over the last century and only as few as 3900 are left in the wild across the world,” said, Karan Bajaj, Senior vice president and general manager, South Asia, Discovery Communications India. “We are excited to partner with Anushka Sharma to ignite awareness about tiger conservation and help promote the global movement to save them. We will use the collective power of our media brands to amplify the message of tiger conservation,” he added.
As part of the WWF partnership launched in 2016, Discovery’s Project C.A.T. programme funds nearly two million acres of protected habitat in India and Bhutan to protect and increase the wild tiger population.
This year Discovery has further increased the ambit of Project C.A.T by extending support to WWF for tiger conservation initiatives in Sundarbans forest located in the coastal region of Bay of Bengal.