Akshay goes pink this International Women’s Day

Sakal Times
Saturday, 9 March 2019

Akshay Kumar took his commitment to support fem-force to a new level when he was seen sporting pink trousers at Run4Niine, a nationwide run, aimed at ending taboos around menstruation in the country.

Akshay Kumar took his commitment to support fem-force to a new level when he was seen sporting pink trousers at Run4Niine, a nationwide run, aimed at ending taboos around menstruation in the country. The run was flagged off by the star in the early hours of March 8 to mark International Women’s Day 2019.
 
The actor made a grand entry into the auditorium joined by the famous all-women biker group on their motorbikes. He then took to the stage for a series of interactions. Said Akshay, “I am excited to be partnering with the Niine Movement to encourage an open and unashamed discussion on menstruation with my fellow citizens, pad heroes, change makers and pathbreakers for the Run4Niine. Each one of us that takes part in this run helps to create an unstoppable force that will beat the stigma around periods.” 

Discussing the significance of the event taking place to mark International Women’s Day Akshay Kumar added, “International Women’s Day is a significant day for women and girls across the world; a day when women are not only celebrated for their achievements and contributions in all sectors of life but also a cold reminder of the inequalities that exist in our society which have kept girls and women back for centuries.” 

An initiative by Niine Sanitary Napkins, the made-in-India affordable yet premium sanitary napkins brand, Run4Niine was supported by the Niine Movement which launched the nationwide #18to82 campaign to bridge the gap between the 18 per cent of menstruating females in India who use sanitary napkins, and the 82 per cent predominantly engaging in unhygienic and unsafe alternatives such as old cloths, rags, hay and even ash.

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