Ajay Devgn, Dhoni urge people to overcome fear

Sakal Times
Monday, 18 September 2017

Actor Ajay Devgn, cricketers Mahendra Singh Dhoni, Mithila Raj have come together for a campaign titled ‘Burn Your Fears’, produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script. 

Music director AR Rahman has composed the music for the campaign, which shows how these icons have overcome their fears and fulfilled their potential and dreams. 

“As a society we instill fear from childhood right up to adulthood,” says Amit Chopra, CEO, Entertainment, Star India,

Actor Ajay Devgn, cricketers Mahendra Singh Dhoni, Mithila Raj have come together for a campaign titled ‘Burn Your Fears’, produced and directed by Star India’s creative team in association with Leo Burnett who created the campaign idea and script. 

Music director AR Rahman has composed the music for the campaign, which shows how these icons have overcome their fears and fulfilled their potential and dreams. 

“As a society we instill fear from childhood right up to adulthood,” says Amit Chopra, CEO, Entertainment, Star India,

“Of course, this is disguised as caution, prudence or even concern. But the fact remains that this fear holds us back from achieving our dreams or, maybe even dreaming. ‘Burn your Fears’ inspires people to conquer their fears, unleash their true selves and chase their dreams. Just like the icons in our brand film. The campaign which culminates this Dussera will be all about burning one’s fears.”

In the promo film MS Dhoni talks about how he had to grapple with the security that his job with the Railways entailed and his dream of being a cricketer. Mithali Raj was dissuaded from pursuing cricket.

Ajay’s debut film involved a stunt with two bikes. In the promo, he talks about how people around tried to stop him from undertaking this dangerous act. The ace actor Sidharth Malhotra along with the other Bollywood personalities will be seen joining the campaign later. 

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