It’s becoming a trend among TV actors to launch their own mobile application. After Krystle D’souza, Meri Aashiqui Tumse Hi and Tere Liye fame actor Shakti Arora has launched his official app in collaboration with New York-based tech firm EscapeX. The app will feature unique fan feed, and build and consolidate the fan community in a single destination. The new app will also enable fans to access Shakti’s social handles like Facebook, Twitter, Instagram and YouTube.
“I wanted to interact with my fans in a more personal way. Through the app, I will get to know my fans and who is doing their best to get in touch with me. That way, I will get to know my true fans. There are many who also consider me as their hero, so I need to interact with them. I will regularly upload videos and my fans will get to know a lot of things about me, like my favourite songs, etc,” says the actor who is currently shooting in Indonesia for a horror film. The actor says that they will run contests and those who win will get a chance to meet and spend an entire day with him. “We will invite my fans to whichever city I am shooting,” adds Shakti who isn’t the first TV actor working in the Indonesian entertainment industry.
With their growing fan base and popularity overseas, an app becomes even more important for such actors. “That was also one of the reasons I wanted to launch the app because I wanted to connect with my fans across the globe.”
Shakti, who has worked in daily soaps and reality TV shows like Nach Baliye and Jhalak Dikhhla Jaa, says he will balance between the Indonesian and Indian entertainment industries. “It’s god’s grace that I am here. I am getting a chance to create a fan base in both the industries. In the future, I will balance between Hindi and Indonesian films and serials, and will keep travelling,” he adds.
Talking about the Indonesian horror film, which also stars Zaskia Gotix, the actor says, “The horror genre is very popular not just in regional cinema but Hollywood films like Annabelle and others have also done well. The makers of the film had offered me the project two months ago and I liked it. It’s a big-budget film and we have already completed 60 per cent of the shoot. It will release next year.”