A‘help’ful app 

Debarati Palit Singh
Monday, 31 July 2017

Rasshi Nanda, vice-president, Cheep, an on-demand home service app, says that the idea is to make reliable services available to everyone across the country, at a great price 

Your 24/7 lifestyle nowadays makes it difficult to keep track of your daily household needs like finding a good plumber, a trustworthy driver or a cook. Coming to your rescue is Cheep, an on-demand home service provider app, that takes care of your household chores. Helping you get in touch with qualified, verified and insured service providers like carpenters, plumbers, cook, drivers, cleaners, tutors, etc, it makes your task a lot easier.  

Founded by Dr. Diwan Rahul Nanda, (group chairman and founder) the app was launched last month and is available across India. They recently launched their service in Pune. 

Rasshi Nanda, vice-president, Cheep, claims their services are quite different from their competitors. Here’s chatting her up:  

What was the thought behind launching Cheep?
We saw an opportunity in the unorganised state of the home service industry, where people today are facing trouble finding the right service provider for menial home service needs and there is no guarantee that the person entering the home is verified or safe to let in. People often fail to do a thorough background check or police verification and hire non-certified workers. 

Clients expect reliability and professionalism from handyman services. Hence, Cheep with its backing of India’s largest Security Group, TOPSGRUP, was born. 

How different is Cheep from other on-demand home service apps? 
Cheep was created with a vision to provide not only skilled professionals but also to ensure that we are considered as one of the most trusted brands. Cheep carries forward the core values of its parent company TOPSGRUP, where safety is the prime focus. Our in-built alert button is the best example of showcasing the same. The alert button is an extra safety precaution we have on our app, wherein if a customer is in a life-threatening situation with a service professional, they can simply press the button and our specially-trained Command and Control Centre (CCC) will reach the concerned person for help. 

We also provide insurance. If our service provider damages anything by mistake, we will settle the claim with a no-dispute policy with the customer. Apart from this, we train our registered service provider in soft skills and all of them are verified professionals. With Tops being a household name in security and service industry for the last 46 years, we have all the operations, logistics and safety covered.
 
How do you see the growth of on-demand home service in the next few years?
Our primary focus is to provide safe and secure service to clients, with customer satisfaction being our No 1 priority. Since these days most urban customers own smartphones and believe in booking services and products at a click, what can be more convenient than booking home services online as well? It will be more convenient to use Cheep and call for any home-service than an unverified service provider. 

Having said that, it is not an easy segment to survive in, considering this segment depends on a two-fold strategy. It requires excellence in online tech provisions and the app needs to be as strong as the on ground service. With strong players in the segment now, we expect a big change in the consumption of these services and the next few years will be a defining period for this business.
 
Along with Tier I cities, do you see Tier II and III cities opening up to the home service concept? 
Household requirements are definitely an issue for all cities and not just Tier I cities. Where there is an issue, there is always a solution. Tier II and III cities have the possibility of growth in this segment provided there is better penetration of the internet and smartphones for being able to book these services. The idea is to make services which are reliable and safe available across the country to everyone at a great price. We are currently present in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurugram, Hyderabad, Kolkata, Mumbai, Navi Mumbai, Noida, Pune and  Thane.

How do you plan to reach out to more users? 
Cheep was launched last month and we already have 40,000 downloads in India. The aim is to break the clutter that is present in the channels. We understand the struggles of homemakers and the working population and would like to address that for larger customer retention followed by referrals and word-of-mouth marketing. We strongly believe that a good product and customer satisfaction is the best kind of marketing a new launch can get.

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