‘CRD’ makers ready to refund money to disappointed viewers

Sakal Times
Thursday, 28 September 2017

“It’s often that viewers are disappointed with a film and that discourages them from visiting cinemas again soon, resulting in overall decline. This would be a sensible and sensitive way for the producers to reinstate the faith of the audience in the theatrical cinema going experience,” the film’s makers said in a statement. 

The makers of CRD, directed by National Award-winning filmmaker Kranti Kanade, will refund money if a viewer is disappointed with the film, which will hit select screens in India on Friday.

“It’s often that viewers are disappointed with a film and that discourages them from visiting cinemas again soon, resulting in overall decline. This would be a sensible and sensitive way for the producers to reinstate the faith of the audience in the theatrical cinema going experience,” the film’s makers said in a statement. 

“In every other aspect of life, we have the right to return and reclaim our fund. Why not apply that logic here as well? It’s a baby step, but a revolutionary one, and we hope it will soon be the future norm,” they added. 

For the refund, people have need to write to  crdfilmrefund@gmail.com and send the details of the ticket as well as the petrol cost. The drama-romance releases in Indian metros in select cinemas on Friday, and will expand from the second week to more venues - mainstream as well as parallel. 

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