The ‘art’ of give and take

Anukriti Sharma
Friday, 7 July 2017

Art All Night, a unique event aims at bringing together artists from different domains to celebrate and get insights into the different forms.

Art All Night, a unique event aims at bringing together artists from different domains to celebrate and get insights into the different forms.

According to French artist Edgar Degas, ‘Art isn’t what you see, but what you make others see.’ Art has always been represented as something that people are passionate about but rarely has it been treated as a career option. To change this ideology and bring together artists from different art domains for an educating and fun experience, Platform For Artists (PFA) has set out to redefine artistic passion in the country through collaborations. 

They have initiated a unique project called Art All Night which is not just an overnight celebration of art, but also an opportunity to invoke an understanding about art and get an insight into the different forms.

Artists from different arenas of art will be gathering to teach, perform or exhibit their artistic talents to like-minded artists and art appreciators. Comprising open discussions, and exchange of art skills and collaborations, the event is meant to be a treat for all those who would like to explore their artistic selves during the tranquil night hours. 

Talking about the inception of their artistic endeavour, Kshitija Sarda, co-founder, PFA, says, “It is actually an annual event that is held in Trenton, New Jersey. We are constantly researching about such events and this time, we are organising one to give people the same experience where people can get together, exchange ideas, discuss art and much more.

We started to plan and organise, got in touch with the artists who would like to be a part of the event and finally executed this plan. There will be various sessions in this all nighter event where 40 different artists will come together to showcase their work. They and you too can create art through collaborations. There will be an open discussion with the renowned city-based artist Raju Sutar. If you have heard of human libraries, we are also working on the same lines and introducing an artist library where people can borrow artists to know more about their work, life and experiences.”

The group also organises weekend artist meet-ups in Pune, Mumbai, Aurangabad, Indore, Ahmedabad and Nagpur. The Pune event, which will be held on July 8, will start at 10 pm where artists will work together to create art till 10 am the next day. The event will also be open to public from 8 am to 12 noon on July 9. Sarda explains, “Whoever wishes to be a part of the event or others who just wish to see the artwork can come and enjoy this unique experience.”

Talking about the wide gap between art appreciation in India and the West, she says, “Western countries appreciate their artists a lot more and also organise annual art events to promote artists. In India, the focus is more on the money-making business. There is a major need to modernise art culture in India. As for youngsters like us, this is their chance to spend their weekends productively instead of just being a part of a monotonous work routine. That said, people are still not aware of such events. Besides, there is a major misconception that artists are people who devote a substantial amount of time to art but what they fail to understand is that every individual is an artist.”

She also emphasises on the fact that people are more into the money-making race and Indian society does not much appreciate artists. 
Sarda says, Pawan Rochwani, founder, PFA, was an engineer earlier but his passion for theatre led him to take this initiative. “If we don’t take the initiative, nobody will have a platform to showcase their work. People always think that we will pursue art in our free time but that free time never comes and they end up doing what doesn’t even make them happy. There is a need to nurture and nourish their talent and put it to good use instead of being a part of the job circle that pays well but doesn’t make you happy.”

At the weekend event, there will be dancers, musicians, singers, poets, belly dancers, visual artists, theatre actors, artists who make lanterns out of matchsticks and much more. “For example, a photographer is coming to be a part of the event, he can easily interact with a dancer and develop a new passion. People can teach, share, learn, connect with other artists as well as collaborate with them,” shares Sarda.

Come and bring out the artist in you at Art All Night, Monalisa Kalagram, 
Koregaon Park, this weekend

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